Meghalaya launches online platform to market local produce

Shillong, Jul 8 (PTI) Meghalaya Chief Minister Conrad K Sangma Monday launched an online platform to facilitate sale of products of local entrepreneurs.
The initiative is to develop the entire entrepreneurial ecosystem in the state, he said at the launch of the website ‘Meghamart’ here.
“The website is an effort of the government to help the entrepreneurs to market their products,” Sangma said.
He said that the state government will soon come up with a procurement policy so that all government, military and para-military and private organisations purchase 20 per cent of their requirements from the entrepreneurs of the state.
The objective is to provide a digital platform for local entrepreneurs and businesses of the entire north east to reach out to global markets.
Created by the Meghalaya government through the Institute of Entrepreneurship under the overall theme of ‘Made in North East’ and ‘Made in Meghalaya’, the website will provide the much needed exposure and access to global markets for small and medium enterprises of the region, who lack formal business training or those who cannot afford a brick and mortar shop.
The platform will enable them to sell their products on a wide scale without any investment in a website of their own.
With the tagline of ‘The Best of North East at your Doorstep’, the online platform will allow buyers to contact sellers and directly negotiate quantities, prices and shipping, while sellers will have to register their businesses or enterprises at the website.
The launch of the online platform is part of the chief minister’s initiative to promote and foster enterprises and entrepreneurship in the state by providing a platform to showcase the products and services of them.