GUWAHATI, 20 Jul: Mahindra & Mahindra Ltd. launched the new ‘Bolero Neo’ at Poddar Autocorp Private Limited, Paschim Boragaon, NH 37 here on Saturday last.
SBI, Maligaon Branch, Guwahati chief manager Kapil Muni Yadav launched the new model amidst the presence of former rallying champion and a Mahindra adventure enthusiast Ravi Agarwal, M&M Ltd. RSM NER Region Ashesh Mishra and ASM NER Region Rajdip Roy Chowdhury.
The new Bolero Neo is launched at an introductory price of Rs. 8.48 Lakh (Ex-Showroom Price, All India) for the N4 variant. The new Bolero Neo will offer a spacious 7-seater configuration and will be available in three variants (N4-base, N8-mid, N10-top) and seven color options. An optional variant N10 (O) with multi terrain technology (manual lock differential) will be launched subsequently.
The new Bolero Neo will cater to the evolving customers looking for an SUV that is tough and authentic yet modern and trendy. The existing Bolero will continue to sell along with the Bolero Neo in the market.
Packed with modern design, powerful technology and plush features, the Bolero Neo is made for the young evolving customers. These include a stylish new design and premium interiors crafted by Italian automotive designer Pininfarina, comfortable cabin and safety technology such as standard dual airbags, anti-lock braking system (ABS) with electronic brake distribution (EBD) and cornering brake control (CBC) and ISO fix child seat. It is built on 3rd generation chassis shared with Scorpio and Thar and it comes with the proven Mahindra mHawk engine.