MUMBAI, 26 Sep: India’s premier fashion e-tailer, AJIO, on Thursday announced the launch of H&M, a brand known for fashion and quality at the best price, on its platform.
The collaboration marks an exciting opportunity for H&M and AJIO to solidify their presence in the Indian fashion e-retail market. While AJIO strengthens its international brands portfolio, H&M aims to expand its reach and online market share by leveraging AJIO’s digital platform and expansive reach.
H&M is set to launch an impressive collection on AJIO, featuring over 10,000 styles across womenswear, menswear, kidswear and home décor. With unbeatable prices starting at INR 399, H&M makes high-quality fashion more accessible than ever.
AJIO CEO Vineeth Nair said, “Over the past couple of years, we have pushed the fashion horizon to bring the best of international brands to AJIO. The launch of H&M on AJIO not only enriches the diverse tapestry of styles the platform offers but also symbolizes our commitment to providing our customers with the latest global brands and trends.”