[ Badak Yomgam ]
Arunachal Pradesh’ recent emphasis on experiential tourism within its tourism policy is a commendable step towards enriching the travel landscape of the state. This progressive move promises to foster a deeper connection between visitors and the region, shifting the focus from conventional sightseeing to active engagement and authentic immersion. It’s a welcome decision that invites travellers to truly discover the heart and soul of this vibrant state.
Experiential tourism is about creating unique and memorable journeys. It goes beyond simply observing; it’s about participating in local activities, acquiring new skills, and fully absorbing the sights, sounds and smells of a destination. This approach encourages travellers to step off the beaten path and engage directly with the culture, people and environment of Arunachal.
Arunachal offers a wealth of opportunities for experiential tourism. Travellers can immerse themselves in the rich cultural heritage through participation in local festivals, learning traditional crafts, taking cooking classes or engaging in cultural exchange programmes. For those seeking adventure, the state’s diverse landscapes provide a backdrop for hiking, safaris, kayaking and other activities that allow for exploration of the natural environment.
Community-based tourism initiatives, such as staying in local homestays and participating in community-led activities, offer a unique opportunity to connect with local communities. Food-and-drink tours provide a taste of Arunachal’s culinary traditions through local cuisine, cooking classes and visits to markets and wineries. Educational and historical tours offer insights into the region’s history and heritage through visits to historical sites and guided tours led by local experts.
Finally, wellness and relaxation activities, such as yoga, meditation and spa treatments, allow visitors to rejuvenate amidst the serene beauty of Arunachal.
By embracing experiential tourism, Arunachal is not only enhancing the visitor experience but also creating opportunities for sustainable tourism that benefits local communities and preserves the region’s unique cultural and natural heritage. (The contributor is a PhD scholar at NEHU, Shillong)
