Naharlagun, Sep 9: A four-day state level residential Social and Behaviour Change Communication (SBCC) training for DRCHO, DPM and DCM of all the districts was conducted at Naharlagun to develop district specific social communication strategies to increase the demand of routine immunization.
Mission Director (NHM), Tapasya Raghav urged the participants to learn as much as possible from the training and utilize their knowledge practically in their respective districts by developing effective communication strategies to improve immunization coverage.
She said that the districts need to focus more on Mid-Media activity and IPC skill building to generate more awareness.
Briefing on immunization, Nodal Officer (NHM), Dr D Padung said that to promote healthy behaviour and behaviour change among individual and community, we need to develop effective strategies keeping in view the local needs and adopt right intervention to give momentum to routine immunization and reduce drop out case in the state.
Resources persons, Nisar Ahmed and Varsha Chanda form eNVision explained about the communication approach and strategy development. He urged the participants to identify the core problem and narrow it down to develop the strategy to create demand generation for health service.
As part of the SBCC, the participants were also trained on puppet making, script, narration etc by resource person Prabhitangusu Das from Tripura Puppet Theatre.